The Perfume Factory

The Perfume Factory: North Acton’s Iconic New Development

The Perfume Factory, located on Wales Farm Road in North Acton, London W3, is a transformative new residential development by Telford Homes. Set on the historic site of the former Elizabeth Arden perfume factory, this project combines rich heritage with modern living. The development includes 376 apartments across three towers of 12, 16, and 25 storeys, integrating 238 private build-to-rent units (known as UNCLE Acton) and 138 affordable housing homes.

Design and Features

Designed by Darling Associates, The Perfume Factory focuses on creating a sustainable and vibrant community. The development includes 1,403 square meters of commercial space, rooftop amenities, and extensive public realm improvements. The buildings aim to achieve a BREEAM Excellent rating, utilizing air source heat pumps and photovoltaic panels to ensure energy efficiency and a 46.06% improvement in CO₂ emissions beyond standard regulations.

A standout feature of the development is the sculpture of a red door, paying homage to the iconic Elizabeth Arden Red Door perfume. This tribute blends the site’s historical significance with its future as a modern residential community.

Location and Connectivity

The Perfume Factory boasts exceptional connectivity, making it ideal for commuters. It is a short walk from North Acton Underground Station (Central Line) and Acton Main Line Station (Elizabeth Line). These stations offer rapid access to central London and key locations such as Paddington, Canary Wharf, and Heathrow Airport. The nearby bus routes and proximity to the HS2 interchange further enhance its connectivity.

Community and Amenities

North Acton is undergoing significant regeneration as part of the Old Oak and Park Royal Opportunity Area, aimed at creating 65,000 new jobs and transforming the area into a thriving hub akin to Canary Wharf. The development includes new amenities, shops, parks, and public spaces, contributing to a vibrant and dynamic community.

The local area provides ample green spaces for relaxation and recreation. North Acton Playing Fields, Pitschinger Park, and the Grand Union Canal offer opportunities for sports, jogging, cycling, and leisurely walks. Hyde Park, reachable within 20 minutes, is another nearby green space hosting major events and activities.

Housing Options

The Perfume Factory offers a variety of housing options to cater to different needs. The build-to-rent units under the UNCLE Acton brand start at approximately £1,800 per month for a one-bedroom furnished apartment. These units are designed with exceptional lifestyle facilities and a focus on community living.

Sustainability and Community Engagement

The development emphasizes sustainability and community engagement. It has achieved a perfect score in the Considerate Constructor Scheme, reflecting high standards in safety, environmental responsibility, and local community involvement. The project also offers apprenticeships and employment opportunities for local residents, further integrating it into the community.